Market Linkage
Maturity: MATURE
Market linkage logo.


Connecting rural farmers to market information, products, and related services has a vital role to improve rural incomes and their livelihoods. This use case profiles illustrates such a service with a fictional human actor, Raghu who is a smallholder farmer in India, depicted.

The following illustration describes selected steps in the information service delivery and provision of market linkage. Some additional steps not shown graphically below are also documented in this use case.

Source: "SDG Digital Investment Framework - A whole-of-Government Approach to Investing in Digital Technologies to Achieve the SDGs"

SDG Targets
Use Case Steps

    The "Market Linkage" use case follows 9 core steps involving the above human actors / agents and ICT components / Building Blocks that help facilitate the service delivery.

Building Blocks
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