Short Description: Bulk or individual communication between businesses and their clients or between individuals using a variety of channels, such as email, short messaging service, interactive voice response, or social media.
Full Description: All organizations need to communicate with their end-users to share information, influence behaviour changes or get feedback. Communication may be targeted to a certain user or certain profile of users or be untargeted (mass communications). It can also be one-way or two-way (interactive) communication. It can serve to send alerts and notifications in real time in case of emergencies, or can be based on specific conditions or time intervals.
Other Names: Campaigning, Promotion, Marketing, Awareness raising
Sample mappings of workflows to use case:
- Agriculture: Market linkage: Automated notification of harvest schedule, market prices for subscribed products, and weather/natural disaster updates
- Education: Remote learning: Reminders for assignment due dates, new course material availability, etc
- Health: Maternal and newborn health: Sending appointment reminders, receiving questions from mothers